Adwatch

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TURNSIGNALS

July measured U.S. ad spending rose 3.7%, according to TNS Media Intelligence, better than the second-quarter gain (2.9%) and ahead of the 12-month core inflation rate (2.7%). Magazines showed healthy gains; newspapers lost ground; internet (excluding paid search) jumped 17.4%.

ADMARKET 50

Focus on: GENERAL MILLS (GIS)

Oct. 31 is the five-year mark for General Mills' $10 B acquisition of Pillsbury Co., which boosted GIS annual sales 85%. GIS is near its September all-time high; it lags the market vs. '01 but has outperformed year to date 2006. For fiscal '07, it looks for low-single-digit sales growth and EPS of $3.03-$3.08.

Last week's score

AdMarket 50 hit its highest point since April '02 before a Friday pullback. Google broke a record ($492); Omnicom topped $100, best since 1999.
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