Time Warner since 1995 has been the largest company on Ad Age's Media 100, but being No. 1 hasn't exactly worked out for investors. The stock is down 82% from its 1999 peak. (On Mr. Parsons' watch as CEO since 2002, shares fell11% even as the stock market soared 44%.)
One likely unit for spinoff: Time Warner Cable. It instantly would become a top 10 media company, joining Comcast, DirecTV and EchoStar in the top ranks. Cable systems and satellite services already are the top media revenue source for the Media 100.
So what's ahead for '08? Olympics and elections will give spending a boost, and digital will gain more share. For the overall business, bank on another sluggish year in spending as old media grapple with change and worry about recession.
- 100 Leading Media Cos.
- Media Family Trees Poster
- Magazine 300
- Digital Marketing & Media Fact Pack
- Search Marketing Fact Pack
To order a copy of Annual 2008, Ad Age's Dec. 31 issue, call 1-888-288-5900.