'Aqua Teen' hubbub shows true power of guerrilla tactics

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"The U.S. is going nuts with security hysteria. We need more pushing the envelope, not less," said Robin Garr, media director-supervisor for Clifton Organic Works.

Adam Reid, director-manager of advertising and marketing for Buhler Industries, thought "the free publicity that Turner received in the form of news coverage will encourage stunts like these."

Turner Broadcasting's $2 million fine is "a drop in the bucket," said attorney and consultant Julie Chun. It cost "less than a 30-second Super Bowl spot" and garnered "oodles more coverage."

"It's not like the Adult Swim market isn't edgy or doesn't like this kind of thing. They are laughing at the overreaction and just loving the show even more!" said Laura Medley, general manager of New Line Cinema.

"Please. Who doesn't want to watch the cartoon now just to see what they were promoting?" said Jim MacKearney, an account executive for the Casper Star-Tribune.

Of course, some people thought the stunt went too far.

"The furor will hopefully stop stupid marketing stunts. Any company that condones marketing efforts that can so easily go awry in the hopes of garnering free media mentions deserves the black eye they inevitably get," said Luis Portiansky, director-manager of marketing and advertising for Margolin Winer & Evens.

What you say: 77% - After last week's frenzy over the Cartoon Network promotion for "Aqua Teen Hunger Force" in Boston, guerrilla marketing's future might look grim. But 23% of respondents think guerrilla marketing will actually do better than ever.
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