Bicultural/English Speaking Hispanics Winners

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SILVER WINNER: "FENCES," "DREAM,"
"QUIZ SHOW" CAMPAIGN
Client: Mun2
Agency: La Comunidad
Miami

Latinos need their dose of youth cable channel Mun2 or they risk losing their Latino identity, like the subjects of these commercials�two Hispanics who have trouble climbing a barbed-wire fence in pursuit of the girls who steal their store's oversize plastic ice cream cones and a quiz show contestant who's ignorant about the geography of two countries�Mexico and the U.S.�instead of just one like Americans are.


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SILVER WINNER: "SNOOP DOGG
KNOWS BEST" CAMPAIGN
Client: Mun2
Agency: In-House

To promote Snoop Dogg's new show on the youth cable channel, Mun2 shot several quick spots in which Snoop Dogg shows his Latino audience how to roll tacos like a pro, swat a pi�ata and use Spanish words, rather menacingly, in everyday life. Each spot ends: "I'll be watching you. You'll be watching me."


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BRONZE WINNER: "MUNDO YARIS"
Mundo Yaris
Client: Toyota Motor Sales
Agency: Conill
Los Angeles
Conill created a whole online world, called Mundo Yaris, revolving around music and film for the young bilingual or English-speaking Hispanics who were the main target for Toyota's new Yaris. At mundoyaris.com, visitors create their avatar, then are free to roam through the virtual city and start a band and record music, make films, visit chat rooms, write blogs, and, of course, check out the car showroom.

BRONZE WINNER:
"HOTLINE WEIRD CALLERS" CAMPAIGN
Client: Mun2
Agency: In-House

Hilarious weird callers from the "Best of the Mun2 Viewer Hotline" range from a very Hispanic-sounding Luciana, who suggests Mun2 film a novela in her living room about her life (the plot: her mom gets amnesia and steals her boyfriend), to a Valley Girl, who realizes while doing her Spanish homework that the channel she calls Moon Two is really Mun Dos and also means "world," or mundos. Extra credit!


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