Bloggers can't swing voters in general election

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Yes, Ned Lamont won the Connecticut Democratic primary, but no, most political pundits among you don't see it as a harbinger of things to come. Some 62% of voters aren't convinced bloggers will hold sway on a national stage in the presidential election.

"It is a long way from influencing a primary in a blue state to influencing a general election," said Joseph Luchok, manager-public affairs communications for the March of Dimes. Richard Pike, senior VP-media director of Inter/Media Advertising, does not see the Connecticut win as having any kind of "meaningful projection."

Part of the reason is bloggers' inability to reach those on the fence. "Winning elections is about converting the undecided, not preaching to the choir (as most bloggers do)," said Liz Bigham, director-brand marketing for Jack Morton Worldwide. Their influence is "greatest in a state or local primary," said Peter Feld, an associate faculty member at NYU's Political Campaign Management program, and "best for mobilizing activists and donors, with much less relevance for directly persuading undecided voters."

Mike Valentine of SEOptimism said, however, that in close elections, even a small percentage matters. "When that percentage gets news coverage, it sways those on the fence." Elizabeth Winfrey, associate creative director, PM Group, sees bloggers as a powerful group because of their readers. Demographics suggest that "the blog audience is better-educated, more involved in the community or politics in general, and therefore more likely to act or, say, vote," she said. "Even though the percentage is smaller, the yield for reaching this 4% is higher."

What you say: 62% of voters don't believe Ned Lamont's victory in the Connecticut Democratic primary indicates that bloggers will have a major impact in the presidential election. Their logic is mainly that bloggers largely speak to their own audiences and therefore don't influence swing voters.
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