×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Brainstorm

Published on .

Ideas that came from Carat's session

Target contextually based on what people are watching

Create branded microsites

Use overlays to list every product in a show and allow users to buy them or get more information

Sponsor a recommended playlist

Link to extra, sponsored, on-demand content, such as show outtakes or behind-the-scenes video

Place ads around a program's description that pop up when users roll the cursor over a particular listing
In this article:
Most Popular