Marketing team at Octagon: Led by agent Giff Breed, along with manager Kim King and strategic communications exec Kathy Connors.
Goal: To make Ms. Gulbis a well-known icon through mainstream consumer marketing and entertainment channels.
Accomplished so far: Ms. Gulbis was the first female golfer whose likeness appeared in the best-selling EA Sports video game "Tiger Woods PGA Tour." She also stars in a reality series, "The Natalie Gulbis Show," on the Golf Channel (launched in November 2005; third season airs next fall).
Recent deals: Non-golf industry brands including MasterCard, Canon, Anheuser-Busch, accounting firm RSM McGladrey, Life Fitness and 24-Hour Fitness within the past year. Her core golf-industry sponsors include TaylorMade-Adidas, SkyCaddie and Winn Grips.
Next up: Sponsorship deals in online media, cellphones, fashion, cosmetics and fragrances.