With more than 100 million people on-line and broadband in 90% of work-places, streaming video is building empires for You-
Tube, Google Video, AOL and MSN, all of which collect branded content.
VOD services are getting marketers' notice. For example, DriverTV is working with carmakers to bring high-definition videos of new-car launches to 20 million digital-cable TV subscribers.
Marketers such as Burger King are producing their own games. Machines such as Microsoft's Xbox 360 and Sony's PlayStation 3 let users download content such as videos.
Providers such as Cingular, Sprint Nextel and Verizon Wireless have upgraded their systems to offer live TV and on-demand video on handsets. Nearly 89 million mobile phones can receive video.
In-flight entertainment is opening up to marketers. Frontier Airlines has an entire channel on its flights devoted to branded entertainment on each of its 55 planes.
Retailers and restaurants such as McDonald's are installing flat-screen TVs with original fare. Wal-Mart Stores' TV network claims to reach more than 130 million viewers per four-week cycle.
And then there's Apple
Apple's iTunes service has sold more than 2 billion songs, 50 million TV shows and 1.3 million movies. And set for June release: iPhone, which will include music and videos.