Brand-supported fare is finding its place on a wide array of platforms:

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Websites

With more than 100 million people on-line and broadband in 90% of work-places, streaming video is building empires for You-

Tube, Google Video, AOL and MSN, all of which collect branded content.

Video-on-demand

VOD services are getting marketers' notice. For example, DriverTV is working with carmakers to bring high-definition videos of new-car launches to 20 million digital-cable TV subscribers.

Video-game consoles

Marketers such as Burger King are producing their own games. Machines such as Microsoft's Xbox 360 and Sony's PlayStation 3 let users download content such as videos.

Cellphones

Providers such as Cingular, Sprint Nextel and Verizon Wireless have upgraded their systems to offer live TV and on-demand video on handsets. Nearly 89 million mobile phones can receive video.

Airlines

In-flight entertainment is opening up to marketers. Frontier Airlines has an entire channel on its flights devoted to branded entertainment on each of its 55 planes.

In-store TV

Retailers and restaurants such as McDonald's are installing flat-screen TVs with original fare. Wal-Mart Stores' TV network claims to reach more than 130 million viewers per four-week cycle.

And then there's Apple

Apple's iTunes service has sold more than 2 billion songs, 50 million TV shows and 1.3 million movies. And set for June release: iPhone, which will include music and videos.
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