Ford Motor Co.'s Volvo Car Corp. threw its global creative account into review last week. The Swedish automaker has long been a strong seller for Ford but of late has run into problems (an aging model lineup and high fuel prices to a weak dollar) that have cut profits out of European exports. Havas' Euro RSCG Worldwide, which has had Volvo's creative U.S. account since 1991, was invited to repitch the account, which spent $65 million for the first nine months of this year. The agency formed Fuel North America after its fall 1998 win of Volvo's lucrative U.S. regional-dealer account and then landed portions of Volvo Car Corp.'s estimated $150 million global account in 2000. Reasons for the review, according to knowledgeable executives, include a new CEO, Frederick Arp, at Volvo's headquarters; slowing sales in the key U.S. market; and a desire by executives at the company's global headquarters for a global campaign.
EBay hires Best Buy CMO Linton for new position
In a bid to boost its retailing and customer-retention strength amid slowing sales, eBay tapped Mike Linton, Best Buy's former chief marketing officer, as senior VP-marketplace adjacencies. The 50-year-old executive started in the newly created post on Dec. 4. He reports to Bill Cobb, president-eBay Marketplaces North America, and will oversee four groups within eBay's marketplaces unit: eBay Canada; car-auction site eBay Motors; discount-merchandise site Half.com; and eBay Stores, including its ProStores virtual storefronts for brick-and-mortar merchants.