Who is he? The 56-year-old executive director of marketing, Marks & Spencer
Budget: $114 million
Background: Joined ailing M&S in 2004 after nearly 30 years in U.K. retail marketing
Why he won (Retail): His brand campaign "Your M&S" reinvented the business and helped defeat a hostile-takeover bid. Since 2004 the share price has nearly doubled. Mr. Sharp's marketing strategy influenced the whole company's agenda to redefine innovation at a staid retailer. Inspired by Mr. Sharp, M&S overhauled fashion, refurbished stores, improved customer service and introduced new packaging. The number of customers visiting M&S shops increased by nearly 350,000 a week to 15 million.
Who is he? The 49-year-old president-CEO, Adidas brand, and executive board member, Adidas Group
Budget: $280 million
Background: Started moving up Adidas' marketing ranks in 1983; took on global marketing in 2000
Why he won (Branding): He is a key architect of Adidas' growth and success. Mr. Stamminger used the famous three-stripes logo to redefine the brand across the globe and introduce the "Impossible is nothing" tagline. He differentiated the brand
from the competition and led innovation at the company, establishing three clear product areas: sports performance, heritage and style.
Who is he? The 43-year-old marketing director, London's 2012 Olympic Games bid.
Budget: Raised $57 million in sponsorship
Background: Former ad-agency executive who launched British Airways' low-cost carrier, Go, in 1998
Why he won (Services): In 18 months Mr. Magliano built a clear brand image for London's bid and won over a skeptical public. By creating ambient, online and print campaigns, staging events, and introducing the omnipresent "Back the Bid" logo, he mobilized the support of the U.K. public, businesses and the International Olympic Committee. At the final presentation in Singapore in July 2005, his disruptive, youth-focused approach clinched London's victory.