The joint venture with the food-service brand, with marketing led by P&G, racked up first-year sales of close to $200 million after its launch in early 2007.
Leading the marketing effort on Dunkin' at P&G was Brand Manager Audra Schlegel, 29, who's staying with P&G and in June became global brand manager of Olay. "Certainly, I'll miss it," she says of Dunkin' Donuts coffee.
Ms. Schlegel cites strong TV and print advertising from Hill Holliday; publicity by RF Binder Partners; packaging that stood out on the shelf bearing the shops' distinctive look; and an extensive in-store and event demo effort. "Once people try it," she says, "they come aboard."