Other discoveries from these pages: Comcast is the second-biggest media company in the country; AT&T makes $4 billion a year by printing phone directories; Vonage is the top-spending U.S. internet advertiser; 30 seconds of ad airtime during "America's Funniest Home Videos" costs $122,000; 69% of consumer-product marketers employ blogs or social networks as ad tactics; seven of Ad Age's Agency of the Year winners since 1974 no longer exist.
But the Ad Age Annual is more than just a source of startling statistics. It's a comprehensive look at which media or marketing companies sit atop which categories. It offers vital information on which brands spend how much and where. It charts key changes in the media landscape and looks at shifting consumer habits, too. It enables you to take an at-a-glance look at all the marketers, media owners, brands and agencies that have been honored by Ad Age for their winning strategies and tactics.
The Annual also is an indication of the incredible range of information collated and analyzed every year by our DataCenter team, led by Kevin Brown and Craig Endicott. Kevin and Craig have decades of institutional knowledge and the savvy to keep hunting down those spending, share and revenue figures despite the best efforts of Messrs. Sarbanes and Oxley and those industry execs who hide behind them.
Ad Age Annual is the most comprehensive data package we've ever put together and as such a great snapshot of the industry today. Want to know more? Visit AdAge.com's DataCenter. It's chock full of exclusive data that can help you keep score on media, agencies and marketers.