ENERGIZER: IMMORTAL

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Grupo Gallegos' Spanish-language commercials for Energizer are among the most consistently award-winning ads in the U.S. Hispanic market. The latest breaks Oct. 9, following the Energizer "Beard" spot that won Best of Show last month at Advertising Age's Hispanic Creative Advertising Awards, and "Japanese Hand," a Gold award winner in 2005.

In two spots by the Long Beach, Calif.-based independent Hispanic shop, a man who is immortal has trouble finding batteries that can keep up with him. "When did I start using Energizer?" he asks. He pauses as a bus runs over him, then continues, "When I discovered I'm immortal." As he survives various deadly mishaps, including being impaled by a spear, electrocuted changing a lamp's bulb and squashed in a car accident, he explains that he'd love things to last longer. And, in fact, Energizer's lithium batteries do last a long time in high-tech devices such as digital cameras and MP3 players.

As he muses that nothing lasts as long as he does, the Energizer Bunny walks across his living room. "Almost nothing," he adds.

"Immortal" can be viewed on AdAge.com.
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