Fall from grace

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Oct. 30: Wal-Mart officially names DraftFCB and Carat. Wal-Mart CMO John Fleming: "We're excited about the fully integrated approach that DraftFCB and Carat will provide us." Julie Roehm to 'Ad Age': "We met with [Interpublic CEO] Michael Roth ... and we spent a lot of time with Howard Draft, which is educational and entertaining."

Nov. 8: Michael Roth to Wall Street analysts: "At midyear, we announced the merger of Draft and FCB agencies. ... I can't imagine there can be a better validation than the win of Wal-Mart."

Dec. 5: Julie Roehm after her ouster: "I've kinda done my duty here. ... I have a couple of things in progress, but I can't talk about them."

Dec. 8: Joanne Davis, Joanne Davis Consulting, on the DraftFCB dinner held for search consultants and attended by Ms. Roehm in the midst of the review: "Shame on the agency for not knowing the [Wal-Mart] policy" on buying meals for suppliers and prospective suppliers."

Dec. 8: Linda Fidelman of Advice & Advisors, who also attended the dinner: "The onus is on Julie. She should have said no. ... It was terribly wrong that they fired Draft."
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