THE GAP: Laird & Partners, New York

The Audrey Hepburn Pant

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Audrey Hepburn's iconic "express herself" dance in 1957's "Funny Face" (she's traveled to Paris-agreeing to model for Fred Astaire's Dick Avedon-inspired character only to meet her hero, the beatnik founder of "empathicalism") is the centerpiece of a flawlessly cool TV and print campaign.

Creative director: Trey Laird. Art director: Carl Byrd. Copywriters: Trey Laird, Kathleen Boyes. Photographers: Inez van Lamsweerde, Vinoodh Matadin. Print and TV producer: Leigh Donaldson. TV editor: Adam Petrofsky, Rock Paper Scissors.
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