×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

General Mills, Lilly, Nike top places to work

Published on .

for its yearly list of "100 Best Companies to Work For," Fortune relies on data from the Great Place to Work Institute. The criteria fall into two camps:

Trust Index (2/3 of total score)

An employee survey that examines credibility, respect, fairness, pride and camaraderie within the company

Culture Audit (1/3 of total score)

A management questionnaire asks about employee demographics. It also looks at benefits and perks. An open-ended survey gives the companies a chance to explain their office cultures.
In this article:
Most Popular