"If this is legit, this is a great way to relate to the average person trying to make a very special moment even more memorable," said Marie Johnson, a marketing manager for Dean's Satellite Service.
Juan Prado, chief operating officer of Storybids.com, called it "a huge opportunity to generate pre- and post-game buzz to a much larger degree than the typical 30-second spot."
"A lower-budget, story-based spot may be just the thing to get noticed in a mad Super Bowl ad rush," said Andrea Learned, president of Learned On Women.
Others weren't so supportive. "[It's] very hard to imagine a promotional, much less strategically solid, value to any advertiser associated with this concept," said Bill Wilson, managing partner for Wilson Partners Management.
"It will be very memorable; however, will the sponsor be remembered or just the proposal?" asked Kyle Sevits, special-projects director for NFI Research.
Deinene Bell, a photographer for RiseandSet.com, thinks an interested marketer should go for it, "as long as [J.P.] is 101% sure that she is going to say yes."
What you say: 58% of readers think Super Bowl advertisers ought to take a gamble on love and turn over some of their ad time to "J.P.," the man searching on the web for a marketer to sponsor his marriage proposal. But not all believe a marketer can be lucky in love. Some 42% think it's a bad idea-or a scam.