Brazil's Havaianas flip-flops (pronounced ah-vai-YAH-nas and named for Hawaii) are exporting their advertising as well as the soft rubber footwear. This print ad from Havaianas' longtime agency Almap BBDO
, Sao Paulo, is running in Australian magazines. A snake's eye peers out from between snakeskin flip-flops with taglines like "Once again the snake leads man into sin" and "Bitten by fashion bug? Rush to the hospital."