Out of Home Winners

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GOLD WINNER (PUERTO RICO):
LLAMADAS INTERRUMPIDAS:
"MUCHO," "BUSCA," "CONMIGO" Campaign
Mucho

Busca

Conmigo
Client: Verizon Wireless
Agency: Badillo Nazca Saatchi & Saatchi
San Juan

The dropped call on a rival's wireless network is a popular theme in TV commercials, but we wouldn't have believed it could be conveyed as vividly in a billboard if we hadn't seen this outdoor campaign. One of the three panels is simply removed, rendering a short sentence meaningless, above the phrase, "Interruptions? Switch to Verizon Wireless."

SILVER WINNER: MESSY THINGS:
"COFFEE," "KETCHUP," "WINE" Campaign
Coffee

Ketchup

Wine
Client: Procter & Gamble-Tide
Agency: Conill
New York

Tide distills its stain message into the simplest images imaginable. These ads don't even have words, just the familiar Tide logo and one picture of a messy, everyday food item that anyone looking at it can immediately imagine turning into a stain. The danger lurks in that full plastic cup of coffee, the packet of ketchup, the beaker of red wine.

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