ALTHOUGH Media, led by CEO Bill Koenigsberg, claimed only $200,000 worth of wins in the first six months of 2006, the agency's real step forward came with the creation of Columbus Media International. linked with 13 other independent shops to create a new type of global network offering. Along with Canada's Cossette Media and Britain's BLM, owns 51% equity in the venture, which is designed to allow members to act individually within their own territories yet provide a worldwide network reach.
Keeping an eye on the future, also signed a commitment to work with Arbitron's Portable People Meters, a new radio-audience measurement service, when they are deployed.
claims billings of about $1.4 billion in 2006, maintaining its status as the largest independent media-services provider in the U.S. The agency lost its work on the $86 million Ikea account. However, continues to handle some buying-and-selling duties for NBC Universal and the entire Geico media account.