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LAS VEGAS CONVENTION & VISITORS AUTHORITY: R&R Partners, Las Vegas

In a twist, a campaign lionizes the real Las Vegas muscle-the corporate-event planners who fill the rooms and convention centers, bringing millions of people into a town where they've already been assured "what happens here, stays here."

Creative director: Randy Snow. Art director: Robin Milgrim. Copywriter: Jason Leury. Photographer: Jim Fiscus.
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