Pro bono campaign to help build the Memorial and Museum at Ground Zero. Executive creative director: Gerry Graf. Creative director: Anthony Sperduti. "FDNY" and "Flag" Art director: John Clement. Copywriter: Dan Giachetti. "FDNY" photographer: Bob Krist. "Flag" photographer: David Butow. "Locker Room" Art director: Phil Covitz. Copywriter: Gerry Graf. Photographer: Juliana Sohn.