David Bell (chairman emeritus, Interpublic Group of Cos.); legendary creative George Lois (chairman-creative director; BBDO, New York; Good Karma Advertising; and Ogilvy North America all were inducted into the Creative Excellence in Business Advertising (CEBA) Hall of Fame last week. The CEBA Awards are presented by American Business Media, which is now celebrating its 100th year.
inserts, pop-ups, foldouts, spectaculars, gatefolds & multi-units
"Let's All Discover" Campaign
DISCOVERY NETWORKS: In-House
Creative director: John Hite. Art director: John Hite. Copywriter: Ann Tracey.
"Organization Chart" Campaign
ECLIPSE AVIATION: HSR Business to Business, Cincinnati and Chicago
Creative director: Tom Rentschler. Art directors: Gerry Pasqualetti, John Pattison. Copywriters: Laura Black, Paul Singer.
INTEGRATED MEDIA PROMOTION
"Healthcare Re-Imagined" Campaign
GE: BBDO New York
Creative directors: David Lubars, Don Schneider, Arturo Aranda. Art directors: Jean Robaire, Chuck Tso, John Leu, Ted Shaine, Matt Nuzzi, Luiz Sanches. Copywriters: Kara Goodrich, Brad Roseberry, Peter Smith, Tom Darbyshire, John Heath, Wilson Mateos, Robert Pereira.
IBM: Ogilvy One Worldwide, New York
Creative director: Greg Kaplan. Art director: Amy Hodgins. Copywriter: Mike Pierantozzi.
"If It Works, Don't Ignore It"
RADIO ADVERTISING BUREAU: DeVito/Verdi, New York
Creative director: Sal DeVito. Art director: JackMenna. Copywriter: Bonnie Pihl.
submissions Send your best work to Susan McCoy, Photo Editor, Advertising Age, 711 Third Ave., New York, NY 10017 or e-mail: email@example.com