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Carlo Rossi Wine: Cole & Weber United, Seattle

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Gallo's viral "Jug Simple" campaign features grass-roots promotions, concerts, jug-chic furniture designs (plus how-to instructions on bottle necks, brochures and online) and Carlo Rossi's very own page on MySpace.com. Creative director: Todd Grant. Art directors: Todd Derksen, Lance Wei. Copywriter: Jim Elliott. Illustrator: Todd Kerksen. Photographer: Olugbenro Ogunsemore.

Submissions Send your best work to Susan McCoy, Photo Editor, Advertising Age, 711 Third Ave., New York, N.Y. 10017 or e-mail smccoy@crain.com.
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