The iconic green bottle has a fun, edge-"ier" campaign starting this week in New York and Los Angeles with print and outdoor, wild postings, live illustrations, custom-bottle giveaways, drink recipes, coasters, stir sticks, postcards with stickers, and T-shirts. It's also hitting the bars with "Riskier" sword swallowers. And just in time for Halloween, "Scarier" overlooks the famous Halloween parade route from a billboard at Sixth Avenue and 17th Street in Manhattan.
Executive creative director: David Apicella. Creative directors: Terry Finley, Chris Mitton. Art director: John LaMacchia. Copywriter: Chris Lisick. Illustrators: Al Murphy, Paul Davis.