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MICROSOFT'S ZUNE: 72andSunny, Los Angeles

"Welcome to the social." Just one element of the multifaceted campaign: 12 stunning posters on zune-arts.net, a collaborative site for new artists, musicians and filmmakers. Creative directors: John Boiler, Glenn Cole. Design director: Robert Nakata. Art director: Bryan Rowles. Writer: Jason Norcross.
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