GE's Imagination Theater is a series of animated and live-action films about the use of imagination to solve problems. Conceived, written and developed by BBDO, the first three films - "The Crossing," "Cubicle" and "Samurai" - can be seen on Time Warner Digital Cable's "Movie Trailers On Demand" and at ge.com/imaginationtheater. Advertising is on TV and in print, online and on wild postings, billboards and stuffed in with movie tickets.
Chief creative officers: David Lubars, Bill Bruce. Executive creative director: Don Schneider.
Art director: Christine Santora. Copywriter: Heather Luisi. Design director: Craig Duffney. Designers: Heather Han and Allison Parker. "The Crossing" illustrator: Erica Ackerlund. "Samurai" illustrator: Three Legged Legs. "Samurai" was written by Greg Hahn.