First, the good news: Barack Obama proved the value of smart marketing. (We'll leave it to others to discuss the wider implications.) Indeed, his campaign team probably could churn out a few decent textbooks on branding, word-of-mouth, public relations and the use of social networking. It wasn't for nothing that he was voted Advertising Age's Marketer of the Year.
Complete Coverage:The latest news and analysis from Ad Age's continuing coverage of the 2008 post-election period and what it means for agencies, advertisers and media companies.
A Democratic Congress -- if it's not too busy with health care and other big issues -- might lead to an expansion of the Federal Trade Commission's authority. And Congress may also turn its eyes on the Federal Communications Commission and rules about media ownership. That could prove to be bad news for big players in the media industry. On the other hand, it may make life a little easier for smaller players in the field.
There's been talk, too, by some Democratic congressmen, about reviving the so-called fairness doctrine, which could lay waste to talk radio as it exists today.
That said, Mr. Obama himself is opposed to the fairness doctrine -- a reminder that the president-elect won't necessarily be a rubber stamp for Congress.
For now, Mr. Obama's supporters should relish the victory. But don't forget that the change he promised may apply to your industry.