An item in the June/July issue of Outdoor Life, which hit newsstands last week, caught our eye. It read: "If you've said to yourself lately, 'Hey, I wonder what Refrigerator Perry's up to these days ...'" And, as it happens, we had -- just moments before -- been wondering whatever happened to former Chicago Bears legend William "The Refrigerator" Perry. Turns out he's been hiding in plain site, acting as an endorser for BigCamo.com, the "world's best outlet for hard or impossible to find big and tall camouflage hunting clothes, accessories, shooting gear and workwear."
If there's anything that touches Adages at our core more than pro football, it's camouflage clothing.
By the way, this is one of the best lines of copy we've ever read: "We appreciate your visit, and hope we can find some way to make you more comfortable, more effective and more lethal." That's just what we need -- a more lethal version of the Fridge.
Awards season ain't over yet
Talk about your bad timing. Adages arrived at the Art Directors Club 86th annual awards gala just as the bar closed and the speeches started. But we stuck it out. After all, we weren't going to leave without getting a drink, even if it did mean sitting through an hour of speeches and presentations. It wasn't that tough: We're suckers for good creative, and although we're deep into award season, there were a couple of executions that were new to us. On top of that, Paul Lavoie, president of the ADC and chairman-chief creative officer of Taxi, has a voice that makes us feel really, really secure.
The best lines of the night, though, went to Corbis Chief Creative Officer Ross Sutherland. Referring to the giant check presented to the winner of the Corbis Creativity for Social Justice Award, Sutherland said it was his "chance to feel like a Kia Dealer from New Jersey." The awards were given to the Walker Agency of Zurich, Switzerland, for its work for Amnesty International, and Jeanne Lee, a Pratt Institute student, for her project for Trees New York.
Of course, it wouldn't be an awards show without Yahoo's Jerry Shereshewsky and his big purple chair. Taking home the chair this year was Goodby, Silverstein & Partners for the "Milk Aliens" campaign for the California Fluid Milk Processing Board (Adages will give out an award to the agency who convinces CFMPB to change its name to something a little less wieldy). The "Milk Aliens" effort also took home the Gold Cube for the Hybrid category.
Adages also ran into R/GA's Bob Greenberg, who was on had to pick up the agency's gajillionth award this season. Always ready with a good story, Bob told us about the time he sat next to Leonard Cohen on a plane bound for Ottawa. What made the story even more interesting was that Bob thought he'd boarded a plane to Toronto.
Help wanted: Apply on TV
Hey boys and girls! Want a crack at creating the next national TV spot for Office Max? This could be your lucky week. No, Office Max's agency, Toy, isn't hiring. Besides, who would want to bother going through that stressful resume/portfolio/interview process?
We say it's much better to crash and burn in full view of the country as part of a reality show. And that's just what the Oxygen network is offering with "AdFight," which will pit two-person teams against each other as they match creative wits. And where the jaded among us might see nothing but a chance at national humiliation, the press material explains it as a chance for an ad person of any level to show the world what they've got.
We hear shooting will take place at the end of this month and will only require three to five days of your precious time. Submission deadline is Friday, June 8th. So get cracking.