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Leagues' Most Valuable Players

Published on .

They're the four most powerful men in American sports: David Stern (pictured), Roger Goodell, Bud Selig and Gary Bettman. They discuss with Ad Age's Rich Thomaselli their roles not just as commissioners of the NBA, NFL, MLB and NHL, but as brand stewards in a competitive market for the entertainment dollar. An edited transcript appears on Page S-2.
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