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Looking for new ways to grow your business? Try reframing your competition. That's what Long John Silver's is doing.

Old thinking: Try to gain share of the $8.6 billion full-service seafood business dominated by Red Lobster.

New thinking: Reel in fast-food customers bored with pizza and tacos and, in doing so, go after a bigger fish: McDonald's. The chain sold more than 325 million Filet-O-Fish sandwiches last year, threatening to swamp Long John Silver's $780 million in annual sales.
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