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'Madden' by the numbers

By Published on .

xbox and ea sports will invade Madden, Miss., for the Aug. 22 release of "Madden NFL 07," the latest version of the No. 1 selling sports video game of all time. Football greats Jerry Rice, Warren Moon and Marshall Faulk will also be on hand to draw attention to the game's Xbox 360 version.

Origin

Introduced as "John Madden Football" for the Apple II computer in 1989; became a Sega and Nintendo game in 1990; in 1993, was relaunched as "Madden NFL '94."

$10 million

Though EA Sports declined to disclose John Madden's stake, reports have pegged his video-game payout at $10 million a year. (It's widely reported that Mr. Madden has signed a "lifetime contract" with EA.)

Marketing 'Madden NFL 07'

EA's TV, radio and online ad campaign from Wieden & Kennedy is themed "Maddenoliday," and Maddenoliday.com is ground zero for "Madden NFL 07" news and marketing.

The curse of the cover

Since players began appearing on Madden NFL boxes in 2000, cover models have been taking career nosedives. Detroit Lion Barry Sanders actually retired right before the season began in 1999. Other "victims" include Minnesota Viking Daunte Culpepper in 2002 (a knee injury ended his career the same year); Atlanta Falcon Michael Vick in 2004 (a preseason injury allowed him to play only five games that year); Baltimore Raven Ray Lewis in 2005 (an injury kept him out of the last game of the season); and Philadelphia Eagle Donovan McNabb in 2006 (a sports hernia hampered his season, and a re-injury in Game 10 ended it). Seattle Seahawk Shaun Alexander is the '07 cover model.

74

Number of households in the town of Madden, all of which will receive a system and the game.

51 million

Copies sold in North America.

$2 billion

Sales of "Madden NFL" in the U.S. since its launch in 1989, according to NPD Group.
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