Magazine Winners

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SILVER WINNER (PUERTO RICO):
FORGOTTEN ANIMALS: "FISH," "CAGE" CAMPAIGN
Fish

Cage
Client: PR Alzheimer's Foundation
Agency: BBDO
Puerto Rico

The fish has died, and the bird's cage is empty. The campaign, to recruit volunteers for the Alzheimer's Federation, can be taken as a metaphor for a memory lost forever or an act of real but inadvertent neglect because the sufferer has forgotten to feed his pet.

BRONZE WINNER: "SNIFF"
Sniff
Client: Clorox-Pine Sol
Agency: Dieste Harmel & Partners
Dallas
The smell of Pine-Sol cleanliness is so appealing that the yellow "Beware of wet floor" warning marker contains a little stick figure in the style of a traffic sign that can't resist kneeling and inhaling the scent.

BRONZE WINNER (PUERTO RICO): "LABERINTO"
Laberinto
Client: Toyota FJ Cruiser
Agency: Badillo Nazca Saatchi & Saatchi
San Juan
Toyota's FJ Cruiser is the vehicle for escaping onto the open road from the meticulous labyrinth that is daily life in the cubicle culture of the working world.

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