×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Maglite: The Hand-Held Lighthouse

Published on .

Tokyo creative shop Tugboat's latest transit poster ad in its long-running Japanese campaign for Maglite flashlights won the Grand Prix at the Tokyo Art Directors Club awards this year. Two images of the same shoreline are next to each other. One, during daylight, is captioned "Lite in the sky." The other, at nighttime with the only light the beam from a flashlight, reads "Lite in the hand."
Most Popular
In this article: