Advertising Age and Horizont will present the Global Marketer Summit 2006 on Sept. 1 in Frankfurt am Main, Germany. The Financial Times, London, is a media partner in the summit, which will delve into strategies for success in international markets.
"In the age of globalization, exchange of information and networking are getting very important for the decision makers in the media industry," says Volker Schutz, editor in chief of Horizont, Germany's weekly magazine covering marketing, advertising and media.
"Together with Ad Age we want to establish the Global Marketer Summit as the forum to discuss marketing strategies on a high and international level, and to exchange information between 'good old Europe,' the USA and the new markets. The [Global Marketer Summit] is an opportunity to get in deeper contact with decision makers in other countries."
The inaugural Global Marketer Summit will focus on marketing to Eastern Europe. This region generates more than $3 billion in media spending annually, according to Ad Age calculations.
"Advertising Age is a global brand, and for many marketers, agencies and media companies, understanding how to succeed in emerging markets is an essential element in their growth strategies," says Scott Donaton, associate publisher of the Ad Age Group. "The Global Marketer Summit, and our alliance with Horizont, will help to provide that information to the audiences we serve."
Among the speakers at the Global Marketer Summit 2006 will be Simon Clift, chief marketing officer and group VP-personal care at Unilever; John Partilla, Time Warner senior VP and president of Global Marketing; Bane Knezevic, president of McDonald's Corp.'s Western European division and CEO, McDonald's Germany; and Andrew Robertson, president-CEO, BBDO Worldwide.
Also at the summit, Ad Age, Horizont and Booz Allen Hamilton will present the CMO of the Year award.