McBride's video massacre won't scare up any new business

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More than 7,000 people have viewed the Chuck McBride massacre on AdAge.com, a prelude to his breakaway from TBWA. But 81% of respondents don't think it will bring in clients.

"Other than being a fun, random, internet video ... there is no reason for it to attract new business," said Ryan Andrist, an account executive for BBDO Detroit.

"I should think potential clients would wonder why these clever folks had so much time on their hands that they could produce such a video," said Martin Bihl, creative director for 7419.

Frank Nichols, VP-media strategy, Mercury Media, found it "way too 'inside' to appeal to marketing decision makers, but it was very good."

Some didn't find it humorous. "With ... layoffs happening across corporate America ... this doesn't seem like a successful attempt at sending a message," said Sarah Quinn Gronek, VP of Vmark/Creative Automation.

Some saw potential in the buzz surrounding the video. "Chuck managed to get his agency talked about. A lot," said Lee Kovel, executive creative director for Kovel/Fuller. "And he showed if creative clients want to be put on the map, this agency might have the right attitude."

"If emotion creates action, as Saatchi's Kevin Roberts contends, then yes, the buzz will put them on the radar," said Thomas Lanen, principal and creative officer for Thomas Marketing Services Corp.

What you say: 81% Some 81% of readers who responded to an Ad Age online poll said Chuck McBride's video of a purported slaughter at TBWA/Chiat/Day won't bring in clients. While many found it entertaining, most believe it's a bloody awful business tool.
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