Who's behind it: Columbus, Ohio-based entrepreneur Mr. Meyers is using capital he raised during a public stock offering as CEO of web-development company RareMedium Group, which built some of the first websites in the early days of the dot-com boom.
Why it matters: Comparison-shopping sites have been popping up in recent years, but no single one has emerged as the go-to site. By merging e-mail and search functions on one site, MyTriggers is hoping to lure consumers who have grown frustrated with out-of-stock notifications. Retailer databases, including information from Best Buy, Circuit City, Wal-Mart and Apple Stores, directly feed information to the site. MyTriggers.com went live on Black Friday, and consumers have already racked up $1 million in sales via the site.
What it can teach marketers: Consumers are tired of web pages cluttered with sponsored links and ads. "It's a novel concept-give them what they want-but no one is doing that," Mr. Meyer said.
The ad angle: There isn't one, exactly. But that depends on how you define an "ad" online these days. When it comes to consumer searches, coming out on top of a search is as good as an ad. But unlike with Google's sponsored links, there's no charge for clicks-only sales conversions.