MEDIACOM (striver)

Retains ConAgra, adds Nokia , but takes a couple of big hits as well

Published on .

Most Popular
Less than two years after becoming part of the WPP Group, has proven itself a solid member of GroupM. In 2005, it was a new-business powerhouse. However, 2006 was a year of a different sort, perhaps due in part to the loss of Chairman Jon Mandel. took a couple of big hits with the los-ses of the Kmart and Groupe Danone accounts, and with the consolidation of the Ikea work at sibling agency Mediaedge:cia. While the Dene Callas-led agency retained ConAgra, growth in the U.S. came from other continuing clients such as Allergen, Eli Lilly, Audi and LVMH.

Globally, the agency claims $13 billion in billings and picked up $150 million in business from Nokia from the Asia/Pacific region. parlayed the Nokia addition into a free mobile service promotion at the International Advertising Festival in Cannes, transmitting updates on the festival and the World Cup soccer matches in an attempt to inspire Cannes attendees to add mobile to their marketing campaigns.
In this article: