Led by CEO Laura Desmond, continues to stay on top of digital media by educating its employees on developments via in-house classes and training. It has also reorganized its operations, relaunching its broadcast group as video investment and activation, a video-neutral approach to plan and buy media across multiple platforms. Connectivetissue in 2006 created 2,000 minutes of original content, some of which-such as the "Poocharellis" series of interstitials that wove Procter & Gamble Co.'s Febreze into the plot-garnered serious attention. Other media campaigns, such as "The Refreshing Wall" on MSN.com, for Coca-Cola Co.'s Sprite, reflect the agency's ability to create captivating media programs for particular audiences. Expect more of that in 2007.