In a move likely to upset baseball purists, the Chicago Cubs have entered into a sponsorship agreement with sports apparel company Under Armour that includes signage on the storied ivy-covered outfield walls at historic Wrigley Field. The Under Armour logo will appear on the two doors in left and right field, and the company will also have signage rights behind home plate. Financial terms of the two-year deal were not announced.
Bayer Consumer Healthcare consolidated its $200 million media-buying and -planning duties at Interpublic Group of Cos.' Initiative following a review, according to a knowledgeable executive. Initiative, which has handled media buying for Bayer Consumer on brands including Aleve and Alka-Seltzer, picks up planning duties from rival OMD, part of Omnicom Group.
Mark Norris, president-CEO of Philadelphia interactive agency Zigzag Net, was shot and killed in the company's offices Feb. 12. According to Associated Press reports, Vincent J. Dortch, angry about an investment dispute, walked into a board meeting of Watson International, which shares office space with Zigzag, and opened fire. He also killed Mr. Norris' brother Robert and James Reif before turning the gun on himself. Zigzag Human Resources Manager Patrick Sweeney was injured, but is recovering.
After nearly a year of refusing to comment on "rumors" that it had retained Allen & Co. to find a buyer for it titles, Dennis Publishing has confirmed that Maxim, Stuff and Blender are indeed on the block and are indeed being represented by Allen & Co.
T-Mobile USA Chief Marketing Officer Mike Butler resigned last week. It was unclear if a successor would eventually be named; a spokesman said CEO Robert Dotson acts as "chief brand officer."
Travelers Insurance has repurchased its signature red umbrella from Citigroup. Even though the umbrella had been used by Citigroup for more than a decade, Travelers' research showed the symbol was still more associated with Travelers than any of the company's current marketing emblems or taglines. Travelers lost the umbrella logo when it was spun off from Citigroup in 1998.