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Heineken USA tapped Berlin Cameron United, New York, to handle U.S. creative duties on Heineken lager and Heineken Premium Light. Heineken made the announcement March 2, one day after Berlin's co-finalist, Wieden & Kennedy, Portland, Ore., dropped out of the review, leaving Berlin the last man standing.

Dunkin' Donuts and Procter & Gamble Co. announced a deal to launch a national packaged-coffee brand to be sold in supermarkets, supercenters and club stores. A P&G spokesman said the Dunkin' Donuts brand will be distributed nationally, though its strength is expected to lie primarily in the same Northeast markets as the Dunkin' Donuts chain.

In what appears to be a first, a male activist group is petitioning Volvo not to choose Arnold Worldwide, Boston, as its global agency of record, claiming the shop has created ads that denigrate fathers for other clients . The group wants the automaker to pick Euro RSCG.

Ogilvy North America tapped Donna Pedro as its first chief diversity officer. She will be a key player in helping the WPP Group agency meet goals it set with the New York City Commission on Human Rights to achieve greater work-force diversity over a three-year period.

Gap Inc. is shuttering its Forth & Towne concept after an 18-month pilot proved the store brand, which was aimed at women over 35, wouldn't deliver "an acceptable long-term return on investment." "We made the tough decision to close the brand and focus our efforts on stabilizing the existing businesses," Bob Fisher, Gap Inc. chairman and interim president-CEO, said in a statement.
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