Last week, however, Ms. Moore's digital leanings seemed to pay off, at least in terms of industry accolades. Websites run by Time Inc. magazines won four out of five "Web Site of the Year" awards from the Magazine Publishers of America.
Time.com beat sites from BusinessWeek, Forbes and Technology Review in the business-and-news category. InStyle.com won for fashion, topping Conde Nast's Brides.com and Style.com. The Entertainment Weekly site defeated People.com (although that's Time Inc. again) and TVGuide.com in entertainment and celebrity. And Sports Illustrated's site won in the sports-and-enthusiast category, edging out the Popular Science site and 1Up.com, the big gaming site from Ziff Davis Publishing.
The honors were part of the MPA's first Digital Awards, presented during its third annual Magazines 24/7 digital conference in New York.
Time Inc. was defeated only in the service-and-lifestyle category, as New York's site took the prize from finalists AARP The Magazine online and Wine Spectator online.
But the MPA gave its prize for best web-only tool to "Best of What's New," from PopSci.com. In that category, Time Inc.'s transformation cost it an award: It has cut a deal to sell Popular Science and 17 other titles to Bonnier Group. Ms. Moore has explained the sale in part by saying the affected magazines wouldn't get the digital investment they needed from Time Inc., which had to prioritize core brands such as People. Looks like Pop Sci, for one, is doing just fine.