At the car, they are greeted by a street gypsy, who hands out a tarot card that reads "Thrive or Die."
The executives are driven to an old church, where about 40 mourners and a horse-drawn hearse stand outside.
Inside, among candles and more mourners, the Zimmerman staff present themselves as a receiving line.
As the marketers walk toward the altar, the mourners part to reveal a Victorian-looking casket with a dummy Mr. Six inside.
After the initial display, the agency presents ideas to the client in a side chapel.