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Mr. Six takes one last ride

Published on .

Six Flags executives are picked up in a limo outside the offices of Interpublic Group of Cos.' Deutsch, which was also competing for the business.

At the car, they are greeted by a street gypsy, who hands out a tarot card that reads "Thrive or Die."

The executives are driven to an old church, where about 40 mourners and a horse-drawn hearse stand outside.

Inside, among candles and more mourners, the Zimmerman staff present themselves as a receiving line.

As the marketers walk toward the altar, the mourners part to reveal a Victorian-looking casket with a dummy Mr. Six inside.

After the initial display, the agency presents ideas to the client in a side chapel.
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