Orbitz moved its $61 million creative-advertising account to Mullen, Wenham, Mass. The Interpublic shop beat Omnicom's Element 79, Chicago, in a review for the travel website's account, which was formerly held by WPP Group's Young & Rubicam, Chicago. The change comes as Orbitz appears to be taking market share away from rivals.
Delaney, Wolf out at Deutsch N.Y. office
Kathy Delaney, Deutsch, New York's chief creative officer, has left the agency, along with Jeffrey Wolf, partner-director of account planning. According to Deutsch CEO Linda Sawyer, they are each leaving to pursue other interests. Ms. Sawyer confirmed that a shortlist of replacements for each position does exist, although she doesn't expect to fill the posts until next year.
Ford latest to leave in Kraft decentralization
Barbara Ford, VP-global advertising services, is leaving Kraft Foods. Her departure, scheduled for January, comes as the food behemoth tries to fine-tune its ranks. A search is under way for a global head of integrated marketing and communications, a role that ostensibly eliminates Kraft's old-school differentiation between advertising and marketing, and for a head of global innovation, a role vacated by longtime exec Mary Kay Haben. A Kraft spokesman did not return calls by press time. Ms. Ford could not be reached for comment.