Miller Brewing Co. is shelving its "Men of the Square Table" ad campaign. The campaign, by Crispin Porter & Bogusky, Miami, debuted last spring with considerable buzz. New spots by Crispin set out to differentiate Miller Lite from its competitors by noting its spelling as indicative of larger differences between Miller Lite and so-called GHT beers.
Baskin-Robbins, the 61-year-old ice cream brand, has named Cliff Freeman & Partners its creative agency. Baskin-Robbins spends roughly $10 million per year but may increase spending this year.
Amid struggling sales and an unclear future for the company's brands, Gap Inc. CEO Paul Pressler resigned. He also relinquished his seat on the company's board. In his place, Robert J. Fisher, currently non-executive chairman of the board of directors, will serve as interim president and CEO.
The 'Wall Street Journal' is on the verge of offering scented print-ad units that will appear on the regular pages of the paper. The scented Wall Street Journal won't be the first olfactory offering among newspapers. But until now, broadsheets and tabloids have only been able to convey scents the way magazines do: by adding glossy inserts with flaps readers must open to reach the scent strips inside. The paper is still working out the details, including the technology.