Newspaper Winners

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GOLD WINNER: STAINS ATTACK:
"FRENCH FRY," "JAM," "SOUP" CAMPAIGN
French Fry

Jam

Soup
Client: Procter & Gamble-Tide
Agency: Conill
New York

Tide takes its Stain Attack literally. In each of the three ads, the potential staining agent about to be consumed—the ketchup at the end of the french fry, the jam on the bread and the soup at the end of the spoon—is a mass of tiny, armed warriors already flinging themselves into the air in an attempt to escape the open mouth and reach the spotless clothing below.

BRONZE WINNER (PUERTO RICO):
"JOHN WAYNE GACY," "TED BUNDY,"
"PEE WEE GASKINS" CAMPAIGN
John Wayne Gacy

Ted Bundy

Pee Wee Gaskins
Client: Amnistia Internacional
Agency: JWT
San Juan

This campaign spells out in blood-like letters the crimes of notorious serial killers and asks: If murderers who have committed atrocious crimes like these have had a trial by jury, shouldn't the prisoners detained in Guantanamo be entitled to the same due process rather than being stuck in judicial limbo?

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