Sure, everyone can agree that tennis star Maria Sharapova is pretty, but she and Nike close this spot by reminding viewers that she's as much brawn as beauty. "Pretty" was created by Wieden & Kennedy, Portland, Ore. Creative director: Steve Luker. Copywriters: Alberto Ponte, Sheena Brady. Art director: Mira Kaddoura. Production company: Smuggler. Director: Ivan Zacharias.