×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Notable space ad-ventures

Published on .

1993: Arnold Schwarzenegger buys an ad on the side of a rocket to promote "Last Action Hero."

1996: Pepsi pays Russia to float a can outside the Mir space station.

2000: Pizza Hut puts its logo on side of Proton rocket in Kazakhstan and delivers the first pizza to space.

2001: Lego promotes its "Life on Mars" set by sending it into space-along with 300 Lego aliens-on a Russian expedition.

2002: Pepsi considers giving away a ride on a Russian Soyuz spacecraft, and 'N Sync's Lance Bass looks for sponsors to pay his way. Both plans fizzle.

2006: A Russian astronaut is expected to whack a golf ball into orbit off the International Space Station as part of a promotion for Element 21, a golf-equipment manufacturer.
Most Popular
In this article: