The Most Notorious (or Seriously Ill-Advised) Celebrity Endorsers of 2007

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BRITNEY SPEARS: ELIZABETH ARDEN'S BELIEVE: A REFLECTION OF HER SOUL
So much, so wrong, so avoidable. OK magazine, please do an act of kindness and give these folks some free subscriptions.
MICHAEL VICK: REEBOK AND DONRUSS TRADING CARDS
These brands acted faster than Vick's employers and dropped him within two weeks of the first announcement of charges. This lowlife, despite a multimillion-dollar gig, killed and tortured dogs for money.
SNOOP DOGG: ST. IDES (OWNED BY PABST BREWING CO.), ORBIT GUM
Snoop's charm seems to overcome everyone's good sense, including his own. Illegal drugs and guns -- does a beer brand really need this kind of trouble? Don't even want to know what the folks at Orbit are thinking.
JENNA JAMESON: ADIDAS (ONLINE ONLY)
Limiting Jenna's endorsement to online advertising certainly maximizes the investment. Not that porn is bad, just bad for the brand. Does she wear the shoes while she works? And is that a good thing?
LINDSAY LOHAN: PROACTIV SOLUTION
Remember that shot with Lindsay slumped down, completely out of it in the back of that car? Didn't her skin just glow? Look, another completely predictable and avoidable endorsement catastrophe.
KATE MOSS: H&M, GUCCI
The woman likes illegal substances. That's her right. These brands pay her. It's not a stretch to assume that helps her do what she likes. So who is endorsing what here?
JASON GIAMBI: PEPSI, NIKE, ARM & HAMMER
Is it his willingness to destroy his health for the sake of a homer or his passion for lying and cheating that makes him such an appealing spokesperson? What, Derek Jeter isn't good-looking enough? This should stop.
KEVIN FEDERLINE: NATIONWIDE INSURANCE
K-Fed is a celebrity because he was married to Britney Spears (see No. 1). Even though it was played for laughs, it's not exactly clear why anyone would want K-Fed anywhere near their insurance decisions. Does anyone really want him on their side?
TOM BRADY: GLACEAU, NIKE
He left a pregnant girlfriend. We don't know the whole story; maybe she beat him. And maybe he's planning to pay child support with the millions of dollars he's getting paid. And maybe big brands should require better behavior of their endorsers, but then where would next year's list be?
JOHN DALY: HOOTERS BFF (HE JUST PARKS HIS TOUR BUS IN THEIR PARKING LOT)
He's a hard-drinking, heavy-smoking, domestic-disputing gambler who also hits a mean golf ball. This looks like a match made in heaven. Go for it.


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Kathy Sharpe is CEO of Sharpe Partners, an awarding-winning digital-marketing agency. Through the years, she has worked with many celebrities as part of online marketing campaigns her agency develops.
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