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By Published on .

Just a few years ago, Dell was the undisputed champ. Its closest competitor, Hewlett-Packard, struggled with a 2001 acquisition of Compaq and a bitter boardroom fallout. Today Dell still leads in market share but is on the ropes, undertaking the largest recall in PC history. Meanwhile, HP is enjoying critical acclaim and consumer buzz. Now both have consumer-centric marketing strategies.
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